Cikala Identity for Marketing

Cikala Identity service

Cikala identity is the software library that will allow you to build a dynamic and intelligent profiling of your target users. Once implemented, the CikalaID system returns a digital user profile of the device user in over 50 different separate classifications for Sex, Age, Education, Income, Hobbies, Interest, Habits, Uses and Consumables. Identifying a single profile for each identified subject allows you to plan advanced segmentation activities and thus have REAL and your own profiles of potential customers to be able to apply targeted communication strategies.

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